BUILT TO DISRUPT. MADE FOR WHATS NEXT.

MUSIC • CULTURE • FASHION • ART • THE NEXT GENERATION

NEXT UP RECORDS & DISCOVERY

MUSIC • MEDIA • CULTURE

NURD logo

THE NEXT WAVE
STARTS HERE.

BUILT FOR WHAT’S NEXT.

NURD is a modern music and culture company focused on discovering, developing, and amplifying the next generation of artists, creators, and innovators.

WHAT WE DO.

Six divisions. One cultural engine.

RECORDS • PUBLISHING • DISCOVERY • CREATIVE DEVELOPMENT

Records

Publishing

PR & Media

Creative Development

Brand Partnerships

Discovery

THE NEXT WAVE.

Artists, stories, showcases, and cultural initiatives built with point of view — not noise.

Artists

New voices with global intention

A selective development lane for artists with sound, story, and cultural gravity.

Discovery

Finding and amplifying what’s next.

NURD creates opportunities for emerging artists to be seen, heard and discovered through curated showcases, live sessions, podcast conversations, editorial features, creative collaborations and industry connections.

Initiatives

Ideas that move through scenes

Cross-disciplinary projects connecting music, media, publishing, fashion, and creative communities.

LET’S BUILD SOMETHING THAT MOVES CULTURE.

For artists, founders, labels, creative teams, and cultural partners ready to build with intention.

NURD IMPACT

ACCESS • WELLBEING • OPPORTUNITY

At NURD, we believe creative talent should never be limited by circumstance. Our impact work focuses on expanding access to creative opportunities, supporting mental health and addiction recovery, and creating pathways for people to rebuild, reconnect and thrive through creativity.

We collaborate with organisations, community partners and industry leaders to turn these values into real programs, opportunities and measurable impact.

Emerging creatives collaborating in a music studio

Creativity can change a life. Access can change a future.

PARTNERSHIPS • PROGRAMS • COLLABORATIONS